Sarah Santacroce is a solopreneur and a pioneer in the field of Humane Marketing.‍What exactly is Humane Marketing?‍ Sarah describes Humane Marketing as marketing for “the generation that cares”, and is an antidote to the traditional marketing strategies that prey on the guilt and shame of the consumers. It aims to bring the human connection back into the world of business and marketing.

We exist at a time when partnerships seem more important than ever. At least in recent memory, few organizations go on their journey alone. When it’s shared with a kindred spirit, the journey is far less arduous and far more memorable.The Pond Foundation and Nature For Justice are about to embark on a united mission to help those most affected by climate change.

We are pleased to announce that WhatIF Foods has become The Pond Foundation’s newest member.Inspiring relationships are at the forefront of our work here at The Pond. Living by our values, it was a no-brainer that our founder Scott Poynton and WhatIF Foods’ founder Christoph Langwallner came together to embark on a journey that is paving the way to bring about global food system change.

Regenerative food company, WhatIF Foods, has today announced a groundbreaking approach to carbon reduction developed in partnership with the global non-profit, The Pond Foundation.

BiOWiSH Technologies, a leading biotechnology company that provides innovative solutions for the agriculture, aquaculture, and environmental management industries, has become a Pond Foundation member.

Fix the Chain, a social enterprise fighting extreme poverty across Africa, has joined Pond Foundation.

Degas supports smallholder farmers in northern Ghana to grow maize and other crops.The company is committed to regenerative farming practices and to take responsibility for its carbon emissions. It will partner with Pond Foundation’s My Carbon Zero and Regen21 initiatives.

The Pond Foundation, the non-profit carbon capture specialist, has verified and added two new carbon capture projects to the growing portfolio of global programmes that make up the My Carbon Zero initiative.